we found inspiration in posters and artistic films of Soviet times. it's a tribute to the past and a symbol of nostalgia
the identity of 'Lug' is characterized by pleasing, tranquil colors ranging from pastel to bright, varying in contrast
the color scheme was developed based on the project's concept and the future content of the brand's social media accounts
the color palette fully allows for content transmission for each season, emphasizing the brand's specificity
"Lug" encompasses flowers, bouquets, and houseplants complemented by the nostalgia of old times, embodying spirit and warmth