Q
We solve business tasks
see the world, create stories
Let's delve into it
telling a story without words
Using our expertise to boost your sales
Always remaining honest
we solve business tasks
see the world, create stories
let's delve into it
telling a story without words
using our expertise to boost your sales
always remaining honest

when a familiar identity of the past discovers a new sound and vision in the present. the identity of the project 'Lug' was developed step by step, this is precisely the case where each component of the brand book has a specific meaning

each element carries its own significance but is closely interconnected with others, forming a unified "canvas"
we found inspiration in posters and artistic films of Soviet times. it's a tribute to the past and a symbol of nostalgia

the identity of 'Lug' is characterized by pleasing, tranquil colors ranging from pastel to bright, varying in contrast

the color scheme was developed based on the project's concept and the future content of the brand's social media accounts

the color palette fully allows for content transmission for each season, emphasizing the brand's specificity

"Lug" encompasses flowers, bouquets, and houseplants complemented by the nostalgia of old times, embodying spirit and warmth