the concept of corporate identity for SKIN was established long ago, and our goal was to refine what already existed and present it in the form of a brand book

for the brand, tranquil, warm pastel shades were chosen, symbolizing its nature - SKIN can rightfully be called "down-to-earth" and "spiritually close"

SKIN is not just about cosmetics, but about everything: relationships, civic duty, travel, a bit of psychology, and a lot of other useful information

the SKIN brand book reflects their values, principles, and vision in their work and approach to their audience