for the successful launch of the Boundless Blue perfume by Mary Kay, our team understood that to capture the attention of a wide audience, we needed to offer something special. therefore, in addition to regular advertising commercials, we incorporated trendy 3D videos
by choosing popular and recognizable locations in Kazakhstani cities for animation, we were able to reach a broad audience. since the brand is represented in various cities, this allowed us to attract and engage different consumer groups
this approach helped create an emotional connection with our customers across the country