the shoot for Pandora, which we curated, was dedicated to the Nauryz holiday and reflected ethnic beauty through the lens of modernity

the main characters—Zhanna Akhmetova and her daughter Naima Baysafa—became living embodiments of the theme of tradition continuity, intertwined with individual portraits

it is this philosophy that we sought to convey in the visuals we created, which enriched the cultural space, extending far beyond digital platforms