pandora is the talisman that's always with you. every day

in the "Talisman" project, Pandora jewelry unfolds as lifestyle accessories, serving as carriers of deep symbolic significance for their owners, transforming into magical amulets and guardians. take note of the jewelry you always wear and consider, perhaps it's your talisman?

the entire story of Zhanna Akhmetova was like a continuation of the "Talisman" project narrative. she vividly demonstrated how jewelry can be much more than just fashion items. they became symbols filled with meaning and emotions that accompanied and protected a person throughout their life