genuine emotions. unique code. visual style like no other.

in the shoots for Piala Gold, we have transformed the perception of local content. through photo sessions, video shoots, and content generation, we have gone beyond: skillfully playing on the brand's meanings, we use national style as a special aesthetic that makes the materials so familiar, despite their innovation in the country

for the shoots, we involve real families: unlike models playing the roles of relatives, the people you see in the photos are genuine—they are genuinely happy to share the moment together

we have moved away from the need to 'extract' smiles—they arise right on the set. Our team elevates the client's aspiration to share coziness, family warmth, and the importance of the hearth